This is a continuation of the topic we have discussed earlier. We will be discussing the major term that is used in Google Analytics in order to understand it better. It makes it easier for entrepreneurs to use and work better with Google Analytics if all the terms are better understood. Now, let us dive into some more terms that are used in Google Analytics:

Average session duration

The session is the time frame in which a user is on your website. Session duration is the time that a single user spends surfing on your website. Average session duration is the average time frame that a user spends on your website. As long as the user is on your website, it is counted as the session duration no matter how many pages he/she visits.

The search engines will use the information on average session duration to rate your website. To increase the rating among the search engines, you need a high average session duration.

What does a low average session mean?

Low duration means an unsatisfactory user or user didn’t find information on your website useful. There are many reasons for the low average session duration. Some of them can be improved. For instance, the interface of your website. If you have used tiny fonts, or the overall look is not attractive, there are fewer chances that a user would stay.

The low average session time also indicates the lack of value a user finds in the content of the website. If there is no call-to-action on your website, people may revert back or they do not find the information they are looking for.

But the low average session timing doesn’t always is the blame of the website content or outlook. There are exceptions too that depend on the type of information that a website provides. So, there are other tools that help Google Analytics to measure effectiveness accordingly for a better rating among search engines.

The low average session duration is directly proportional to the higher bounce rate. If the bounce rate will increase, the rating among the search engine will drop. If the user clicks back from a website too quickly, the number of visits per page and clicks will also be less.

How long should be an ideal session?

To be honest, there is not a metric or a thing as an ideal time duration. The higher the average session duration a website has, the better it is. It just means that a user found your website useful enough so he/she spent time on it. Google Analytics is used to measure it and search engines use the average session rate to rank your website.

Are there any types of website traffic?

Yes, all the traffic that your website consumes is not of the same type. There are many tools and ways to bring traffic. That also segments the kind of traffic. Either you are paying for it or not.

Google Analytics divides the traffic that is coming to your website into five basic segments. They are:

  1. Organic Traffic

Organic Traffic is the type of traffic that is brought through a search engine. If you improve the SEO of your website, it will appear on top of search results among the search engines. Then there are higher chances of the organic reach and organic traffic will come to your website. By organic, it is meant that you are not paying to bring in the traffic. You are not using paid ads such as pay-per-click ads.

  1. Direct Traffic

Direct traffic is the type of traffic that uses direct links that take them to your website. They do not click any ads to bring them to your website. They might type the URL address of your website in their search engine and directly came to your website.


  1. Referral Traffic

Referral Traffic is the type of traffic that is directed towards your website through some reference. Someone might have added a link to your website in their blog post or website that has directed the users to your website.

  1. Social Traffic

Social Traffic is the type of traffic that has come from social media channels. Almost all social media channels allow users to add links to the websites. If the traffic is generated through social media channels, it is known as Social Traffic.

  1. Paid Traffic

Paid Traffic is the traffic that comes as a result of paid ads and pay-per-click ads. You are paying for this type of traffic to come to your website.


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