Practical tips to improve the ranking in Google
If you want to improve the ranking SERPs in the time frame of a year, let me tell you before starting it that it is pretty tough. The goal to appear on the first page of Google’s search result takes a lot of courage, hard work, consistency, patience, and luck too.
Here are some practical tips for you to follow if you want to rank higher than your current situation to be on top of search results.
- Firm your foundation
There are a few foundations on which SEO can be applied. If your SEO campaign is up to the mark but the foundation is weak, there are high chances of failure. So, build the website structure firm, update all meta tags, fix the speed of the website, remove any navigation issues, and fix the mobile optimization too.
- Perform an Audit
Set a time frame and perform a technical audit after every interval to keep a strong check. The algorithms of Google are hundreds in number that determine the search rankings constantly. If the basis of your SEO is strong, the Google’s algorithms will pass your website and rankings will improve.
- Fix Duplicate Content
Check if there is any duplication of content in your website, try to remove it as soon as possible. Because if you have duplicated content, it will cause numerous technical issues and might leave you wondering where things have gone wrong.
- Mobile Optimization
Previously Google’s indexing, crawling, and ranking systems were tested on the desktop versions. But the increased usage of cell phones, Google is performing now mobile friendly tests that ensure that your website and data run smoothly on mobile devices too.
If you want to avoid a mobile ranking disintegration, you should pay a special focus on the performance of your website on mobile devices.
The main purpose of your website is to serve the users no matter what your niche is. So, empathize with the situation by considering yourself at the user-end and fix the first three things that a user wants to face when they land on your website.
Fix those tasks no matter what they are, they could be loading speed, the structure, or the access to contact information. Make it simpler and easier for users to perform tasks on your website.
How well your website is performing while scrolling down the bar is of prime importance. Users do not want images to load taking a lot of time. If the images get struck, loading is not smooth, scrolling is uneven then there are performance issues on your website and you need to fix them as quickly as possible.
- Speed Optimization
Google has a tool to measure the speed and performance of your website, for mobile devices and also for desktop versions. So, make sure to constantly check the loading speed and opening speed of your website from time to time.
- Image File Size
One way to fix the loading speed of images on your website is to compress the image size. Use compression tools that will compress the image size and then upload the image on your blog or website.
The compressor tool will compress the images so they consume less Internet and hence, loading speed is improved.
- Browser Caching
Cache memory works as a short term memory. When you click a web-page it loads the basic data such as logo, title bar, and other resources. When the next page is clicked, all the basic resources are loaded again along with the new information on the new page.
Cache memory helps in loading speed because it saves all the recent information. Cache memory loads it in a blink of an eye for the user making it faster.
So, enable browser cache memory to ensure fast loading speed.
- Script Handling
- Work on the Links
The internal and external links that your website has, consumes the loading speed of the website. Be sure to cut out all the broken links from the website, keep it neat and updated to work. It will help to rank up your website once extra clutter is removed.
- On-Page Optimization
On-Page optimization is the tips that can be used and fixed when designing a web-page. There are several points that need to be carefully done when it comes to on-page optimization. Google also shares a whole list of guidelines to improve the rating of your data.
Use Meta-Tags to let Google know what your website is about. Try to incorporate some keywords that will boom the search results.
Also, make sure that you are using meta-tags that are clickable. So, users do not have to go the other way round to access the information or link provided. It will increase direct traffic on your website.
- Descriptive Titles
Try to create a unique title that is self-explanatory. Every web-page should have its own unique and descriptive title.