As you know that Google is ranked on the top among all other search engines in the online world. Google is the king of all data in cyberspace. If you are going to use any marketing strategy in any of the social media platforms, it is a prerequisite to track your success. Using analytics is an effective way to do so.

Google Analytics is widely used over the web for business tracking and analysis. So, having sound information about Google Analytics is indispSensable. You must know the terms that are coined in the analytical tool to understand and to perform better. Google Analytics link back to the marketing techniques and the platforms you are using for promotion.

Google Analytics (GA) has always been a focus for marketers and entrepreneurs. If anyone new to the GA might ask from you what a specific term means, and you are left blank, then this article will help you a lot in terms of better understanding and explanation of the terms used.

Terms used in GA

Let us start with the basic definitions of terms that are used in Google Analytics. Who are the users? What is organic and paid reach? What is the Bounce Rate? And numerous other questions that might arise in your minds.


Users are the total number of people who are using the Internet in the modern age. There are billions of users out there. But those users will concern you who can be your potential customers or are interested in your website.

The user who visited your website will be your users. Some users re-visit your site again and again. So, Google has a system to differentiate between new users and returning users. The users can use any device to access your resources on website or blog. They can use mobile phones, tablets, desktop computers, and laptops.


Google Analytics allows you to do a comparison between the existing number of users, new users, and returning users. By this comparison, you can easily measure your success and adopt new tactics to reach your defined

User Stats are also provided by Google Analytics at an advanced level which tells you about the nature of return you are getting. If you have invested in the marketing campaign in terms of money and time, user stats help you to assess the success through user stats.


Bounce Rate is the rate at which the user is bouncing back from your website. What does that mean? It means that when a user has clicked your website, for any reason it didn’t stay. The user bounced back or clicked back from your website. The bounce rate is measured in percentage. To make the bounce and not a bounce clear, understand this:


If a user visited your website and left without clicking anything else, it will be a bounce.


If the user has visited your website and explored, it further. The user also clicked the next page or any other information available, it will not be a bounce.


Most of the time, if the website takes a lot of time to load, it will result in the bounce. Users will not wait more than a few seconds for a website to open. Fixing the loading speed of the website also helps in reducing the bounce rate.

The higher bounce rate means that your website outlook or homepage is not attractive enough to hold a user. Search engines use this information to interpret that users are not having a good experience with your website, that’s why they leave early. If the bounce rate is higher, that website loses its credibility among the search engine. If you want to rank higher among the search engine, try to keep the bounce rate as low as possible.


There are some exceptions too. It can also mean that the user got all the information he/she needed from the first page of the website and the user didn’t feel the need to explore further. Wikipedia is the best example for a valid higher bounce rate because the user gets all the required information from the first displayed page on the web.

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